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標題: 2024年8月份臺灣汽車市場促銷情報[50P] [列印本頁]

作者: 王求王求 時間: 2024-8-7 20:26:02 標題: 2024年8月份臺灣汽車市場促銷情報[50P]

2024 年國曆 8 月 4 日正式進入農曆民俗月，傳統上民俗月屬於汽車銷售的淡季。不過從各品牌於 8 月祭出的促銷優惠來看，許多產品因應屆臨世代或即將改款更新，反而加強了優惠的力度，由其過往較不受民俗月影響的進口品牌、豪華進口品牌更是明顯，甚至也有部分品牌是進一步強化旗下電動車款的車價折讓、或是高額分期低利貸款與充電金贈送等，以配合將目前市場上的現車進行去化。

國產品牌

首先在國產品牌部份，Toyota 品牌因應在約莫第三季末很可能就會推出小改款版本的 Corolla Cross 車系，因此在優惠力度部分反而不減反增，不僅全品牌僅 Corolla Cross 仍維持贈送 JVC 65 吋液晶顯示器的方案，更進一步將 0 利率貸款額度提高到 80 萬 50 期 0 利率、相較先前的 60 萬 30 期 0 利率進一步增加。此外像 Mitsubishi 與 CMC 品牌，則是針對凱米颱風泡水車受災的消費者，提供優惠購車的方案；Hyundai 品牌則是主要在配件金等額度進行加碼。

進口品牌

進口品牌部分，部分有販售中型電動休旅車款的品牌，因應更多競爭產品的加入，因此也強化優惠幅度，並且也加速現行年式車款的去化。如 Ford 品牌就針對其 Mustang Mach-E 車系的 Premium、GT 車型加大車價折讓優惠，讓 Premium 車型優惠幅度達 31 萬、降至 199.9 萬的 200 萬內門檻，GT 車型也優惠 30 萬，讓車價來到 219.9 萬；至於 Toyota 品牌的 bZ4X，不僅首度祭出限量 66 輛的 150 萬 100 期低利率方案、更同步贈送半年充電金；Nissan Leaf 也有僅 109 萬的優惠出清價。Mazda 品牌則是加碼部分車系的車體險；Nissan 品牌的 Altima 車系也祭出罕見的 100 萬 100 期 0 利率。Volkswagen 則是因應父親節祭出領牌贈送品牌精品禮券等措施。

豪華品牌

相較於國產品牌與豪華品牌部分車型仍持續在淡季加大優惠力度，豪華品牌部分表現則較為持平，多半是提供多元的租賃或低利購車方案，其中甚至 Lexus 品牌還縮減 0 利率方案所適用的車型。而值得一提的是在電動車產品部分，Maserati 售價 499 萬的 Grecale Folgore 電動休旅，也特別與義大利原廠爭取、為 Grecale Folgore 限時配備 Sonus Faber 頂級音響系統，強化其產品魅力。

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