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標題: 2024年12月份臺灣汽車市場促銷情報[41P] [列印本頁]

作者: 王求王求 時間: 2024-12-10 22:04:17 標題: 2024年12月份臺灣汽車市場促銷情報[41P]

時序已來到 2024 年最後一個月份，無論是國產、進口及豪華品牌，皆為了繳出漂亮的年度銷售成績單進行最
後的衝刺，12 月擁有相當明顯的促販力道強化，除了延續 11 月的購車優惠基礎外，多數品牌皆在全車系的促
銷方案上有著明顯的更新動作，此外亦透過新車試乘的贈品或是抽獎活動，藉此吸引消費者進入展示間賞車或
是選購新車。

國產品牌

首先在國產品牌部份，除了 Nissan、CMC 與 Mitsubishi 基礎上維持與 11 月相同的促販內容外，包含
Hyundai、Honda、Ford 以及 Toyota 皆更新了優惠方案。其中 Hyundai 主打試乘抽首爾雙人行來回
機票，並推出 Venue 特式車及 Tucson L N Line 車價優惠， Honda 則在 12 月份首度推出購車抽價
值 50 萬元的非洲動物大遷徙之旅雙人遊，以及試乘抽 DJI NEO 空拍無人機。Ford 則提供試駕全車系週
週抽 55 吋液晶智慧顯示器的活動。

進口品牌

將焦點拉至進口品牌部份，較值得關注的是 Hyundai 於 12 月針對純電 Ioniq 5 及 Ioniq 6 車系的指
定車型，推出達到 30 萬元的總價值優惠，相較 11 月份有著 10 萬元的優惠增幅。而 Ford 亦持續針對
Mustang Mach-E 車系推出優惠促銷，可以 199.9 萬元優惠價入主 GT 車型，同時 Select、Premium
車型也分別提供 164.9 萬元、184.9 萬元專屬優惠價，全車系享 25 萬至 50 萬元不等折扣。Subaru
Solterra 純電車系也主打 149.8 萬元的優惠價，較原售價有著 40 萬元的降幅。

豪華品牌

而在 12 月的豪華品牌促銷方案中，其中包含 Land Rover、Jaguar、Mercedes-Benz 以及 Volvo 等品
牌，基礎皆是延續了 11 月的銷售促販內容，BMW 則是主打低利率、低月付或租賃方案，並針對 3 系列、
X3 及 X4 特式車、iX 車系，以贈送首年乙式全險的方式進行重點促銷。此外，Lexus 更在 12 月份首度
針對 RZ 450e 純電休旅車款，推出了 100 萬 40 期的零利率優惠方案，搭配旗艦版車型的推出進行強力
促銷。Maserati 總代理臺灣蒙地拿亦為 Grecale GT、Grecale Modena 指定車型，推出購車全額刷卡免
手續費、再享原廠保養專案的優惠購車方案。

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